O'Reilly characterized Ludacris' lyrics as "immoral" and a bad influence on youth. The lawyer also confirmed that Selena had plans to countersue Adrenalina. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and Vogue, had no other choice than to distance themselves from the musician in order to preserve their reputation. Below you'll find 10 examples of times when celebrities behaved badly and lost their endorsement deals as a result. However, Mobile Resource Card, the company behind the card (which turned out to be a financial scam) sued Kris and her daughters for $75 million, citing breach of contract. Abhishek and Aishwarya, Prestige Cookware range No! Within six months of Johnson's November 1991 announcement that he had contracted HIV, his endorsement deals, worth nearly $12 million had disappeared. Chewing gum maker Wrigley and the Milk Processor Education Program, which is responsible for the "Got Milk?" 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Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. Simpson, LeBron James and Oscar Pistorius. At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. The actor not only fought with flight attendants until he was escorted off the plane, but he then Tweeted belligerently about his experience. The Consumer Protection Bill 2019 has been passed by the Lok Sabha and the Rajya Sabha. After 14 years as a Priceline spokesperson -- best known for his role as "The Negotiator" -- Shatner's character is literally getting pushed off a cliff. Contact this reporter at katie@buzzfeed.com. In 2020, the Pirates of the Caribbean star - who denied ever being violent towards his ex-wife Amber Heard - went to court over an article published in The Sun, which branded him a wife-beater. As we all know today, the tables have turned for him after winning the defamation trial against his ex-wife Amber Heard. Make sure that the celebrity fits your demographics. Hatcher denied that she breached the deal and countersued them for claiming she had. She says that there was an oral agreement to add two more years to her contract, but the company backed out. Celebrity endorsements have long been a staple of building brand . Wegmans decided to re-air the commercial after the grocery store was berated by hundreds of emails, tweets, and angry calls. Who has dumped Donald exactly? The company dropped her, saying her pregnancy violated their contract. Jared of Subway is certainly a great example of a celebrity endorsement gone wrong. Less than a month later, Pepsi pulled the spot. Great post! Celebrity endorsements can be used in a positive way for persuasive . Celebrity Endorsements Gone Wrong. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. But, despite the benefits, celebrity images can change and could harm your brand. able to double her income over the next five years. Mexican singer Thalia had an endorsement deal for a skin-care line with pharmaceutical company Genomma Lab International. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. Then check out these blogs for an interesting read: Feeling a serious case of FOMO about all things entertainment? In 2005 she signed a deal with Hydroderm, but two years later she was sued by the company for $2.8 million. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Here is LeBron's broadcast of his product's failings. In 2012, Spears ended up paying Brand Sense Partners an undisclosed sum to settle the $10 million lawsuit they filed against her. What's your favorite celebrity endorsement fail? influence of celebrity endorsements in advertising. Stunning model and actress,Charlize Theron had an endorsement deal with Raymond Weil to only wear his watches for a period of two years. Singer Katy Perry was paid $4.5 million to endorse Jemella Group Ltd. hair products under a two-year contract. When Endorsements Go Wrong Celebrities can attract new customers, boost sales, and be iconic in advertising campaigns. Looks like, in this case, the actor just got away with it. Ultimately, celebrities tend to direct . The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. In 2011 her lawyer wrote, "Ms. Polizzi recently filed claims for fraud and breach of contract against SRG. Try another search, and we'll give it our best shot. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices Vick is now out of jail and back playing football for the Philadelphia Eagles. So here's to brands like Charmin, who made Kim Kardashian be. Deschanel stated that this was an infringement on her publicity rights. In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. It turns out that Priceline is replacing the bid-based travel booking site to a fixed price model, so they had to do something big and drastic to make viewers notice the change a change that they could never understand if the Negotiator were still alive. Some people even questioned his sexuality due to his choice to promote the product. They stopped running the ad out of "sensitivity to theirsituation.". Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. Nike and Anheuser-Busch dropped Armstrong but remained supporters of Livestrong. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. The more the artist encountered resistance, the more it seemed to spur him on his campaign. But no big-name deals were ever back on the table. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. The suit was settled, and Tarrant gave up the license. In 2008, she won her case and Hydroderm had to publicly apologize. Beyonc and Gate Five entered a deal to create a video game titled "Superstar: Beyonc." One of my favorite celebrity endorsements is Ellen for Covergirl. The company has to forfeit an estimated $247 million this year alone. After his indictment, Nike suspended its contract with him, without pay. However, this claim could just be an attempt to get more money for the company. The actress stepped down from her role as ambassador rather than distance herself from the company, which Oxfam opposed on the grounds that it is "opposed to all trade from Israeli settlements, which are illegal under international law.". But even the worst of these pairings are entertaining when you look back on them. After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. Its no secret that part of being a celebrity is getting endorsements for products and forming lasting partnerships with prominent companies. Actress Teri Hatcher, who is known for playing Lois Lane in the 1990s TV version of Superman, and for her starring role on the hit drama Desperate Housewives, wasnt so lucky in the endorsement department. Burberry, Chanel, and H&M all decided to drop, or refuse to renew their contracts with, Moss, costing the model millions of dollars. the website are shown as examples of industry practice and are not endorsements by The Bill states that any manufacturer or service provider, who puts up a false or . Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. The pedaling of skinny teas, shakes, and lollipops may seem like D-list celebrity territory. See pricing, Marketing automation software. We've been able to reach Mars yet again and discover the "God particle," but no one seems to have established what . Here are a few: Tiger Woods and multiple brands Madonna and Pepsi Kobe Bryant and McDonald's and Coca-Cola Michael Vick and Nike Michael Phelps and Kellogg's Kate Moss and Chanel and H&M O.J. In 2007, the commercial took the number six spot on MSNBCs list of the ten worst Super Bowl commercials of all time, just behind Budweisers 2004 spot featuring a flatulent horse. He's the world's most famous footballer, and they are the world's largest soft drink manufacturer. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'ef3b57cc-1c73-48e9-be59-d22b18d9ebe3', {"useNewLoader":"true","region":"na1"}); Topics: In April 2013, Gomez's lawyer told TMZ that Gomez plans to countersue and that "any claim that Selena did not meet her promotional obligations is ridiculous.". Check out our list of six other athletes who lost their . This week's incident is just the latest in a long line of celebrity endorsement fails. They might take the market share away from Apple in this way. Emmy Award-Winning Actor Alec Baldwin has teamed up with Capital One for the "Match My Miles Challenge," an unprecedented promotion which gives consumers who open a Capital One Venture Card the opportunity to match up to 100,000 miles they currently have in an airline credit card rewards program. Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. McDonald's, Nutella, and Coca-Cola all dropped Bryant after he was accused of sexual assault in 2003. Univision, Televisa, Farouk Systems, NBCUniversal, Macy's, and NASCAR (so far). Having a famous person huck your product isn't always win-win. Jean-Claude Van Damme vs. Total Flex Home Gym. Charles Barkley you been punk'd. Back in December 2011, former NBA power forward and current basketball analyst Charles Barkley became the spokesman for Weight Watchers's "Lose Like a Man" campaign. During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots. The damage Will Smiths impaired reputation has done to these upcoming productions is difficult to estimate yet, but the damage to his brand as an actor and singer has been done without question. Think of Michael Jordan and Nike. Now, Perry is fighting for the $2 million she says Jemella Group Ltd. promised her. Actor Rob Lowe was cast in commercials for satellite television provider DirecTV (DTV) in a dual role, as both himself and a less dreamy version of himself. Thats why there are some endorsements that celebrities would rather you not know about. Celebrity Endorsements Gone Wrong. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. Sad but true. The real Rob Lowe was used to extol the virtues of DirecTV, while Alternate Universe Rob Lowe portrayed a cable subscriber, to comic effect. Celebrity endorsements gone bad. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. He led many to believe that he was not proud of the color of his skin. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor.The number one brand that definitely proved its devotion to the actor and stayed by his side through thick and thin: Dior. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Simpson from his football career knew him from his Hertz commercials. Getty Images 10. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. Alley was pissed, said it was a lie, and threatened to sue the tabloid. In 2012, LeBron James signed a contract with Samsung a worth over $100 million, that was supposed to last until 2017. Photo Credit: Courtesy of ABC | Wikipedia. It seems like many celebrities are convinced they can get away with anything. We've only heard one side" And in regard to 9/11, he tweeted: "We'll never know what really happened. Either the celebritys promotion for the product didnt come across as convincing, or the star was ridiculed or teased for the endorsement because of the nature of the product. After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's spokesperson before the company's execs send his character to a fiery death. Celebrity Endorsements Gone Wrong. Put your product in the hand of a world megastar and you instantly align your brand with millions of fans, and create an aspirational need. The company, on the other hand, states that Perry's waning popularity in Europe caused sales to go down, which is why they didnt want to continue a business relationship with her. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. The company insisted that Phelps' behavior did not align with its views and announced that they would not renew his contract once it expired at the end of that February. In retrospect, this decision turned out in Diors favor since the Depp and Heard trial drew incredible attention, Depps supporters admired Dior for the brands loyalty. Reference. He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. The issue is still unresolved. Katie Notopoulos is a senior technology reporter for BuzzFeed News and is based in New York. Why are Priceline execs sending Shatner to his fiery demise? (2007). When Celebrity Endorsements Go Wrong Stacy Jones | May 9, 2022 at 8:30 AM How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust No one is perfect. 8 Charles Barkley Calls New Endorsement A Scam. Here's a look at some of the biggest athletes who lost endorsements and the money that went with those deals. In the weeks after the fashion show, West did not shy away from any kind of confrontation on Twitter and Instagram. Let us know in the comment section below. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. Access your favorite topics in a personalized feed while you're on the go. According to E-Poll, when survey participants were asked to name the first thing that came to mind when they heard Priceline, 25 percent of participants said travel and 24 percent said Shatner or some variant (like Captain Kirk). While also being one of the biggest first world problems of all time, Lebron's tweet cost Samsung critical public image against its major competitor Apple. As public figures who are constantly under the watchful eye of the public, any mistake they make could negatively impact consumer's perception . Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. Sowho do you think hurt this slap more: Chris Rock or Will Smith? However, her business relationship with Genomma ended when she became pregnant. Given her previous devoted support of Depp, this is a surprising turn of events (IF you decide to believe the rumor mill). FORTUNE may receive compensation for some links to products and services on this website. TheCelebritySource.com feels it's important to list some examples of how celebrity endorsements can have a negative impact on business. Baldwin responded via Twitter to accusations that he was behaving hypocritically by appearing in the commercials. The protest themed ad showed 21-year-old super model Kendall Jenner participating in a photo shoot and then joining up with protestors and approaching a cop with a can of Pepsi soda. Because as we have seen from the examples described, sums that go well beyond millions are at stake. In the weeks after the fashion show, West did not shy away from any kind of confrontation on Twitter and Instagram. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a17c258a-8bae-44ae-9334-13280ba16cad', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Choi, S. M., & Rifon, N. J. Converse made it very clear that they weren't willing to reward bad behavior after dropping Lattrel Sprewell back in 1997.The decision was made after news surfaced that Sprewell had choked his then-coach, P.J. But in 2014 James tweeted: "My phone just erased everything it had in it and rebooted. Things go wrong when the celebrity endorser is only paying lip service to brand rather than enthusiastically using the product in his or her life. Carlesimo, during a heated practice session. The family created the Kardashian Kard, a pre-paid debit card that would work as a bank account and could be used at an ATM. (Pepsi had never asked to see the video before featuring the song in the ad). Poor William Shatner. Raymond Weil paid Charlize Theron to wear only his watches for two years. Hydroderm claimed that Hatcher violated her contract, which stated that she was not allowed to endorse companies who sold products similar to Hydroderm. Hell hath no influence more than a Kardashian (or a Jenner, as this case may be). Apart from her acting career, former "Fat Actress" star Kirstie Alley has been most notorious for her fluctuating weight. A two-year contract fighting for the company has to forfeit an estimated $ 247 million this alone. A month later, Pepsi pulled the spot the tables have turned for after. Emails, tweets, and invested heavily in the U.S. and other countries when celebrities behaved badly lost. Can get away with it her, saying her pregnancy violated their.... When she became pregnant had an endorsement deal for a skin-care line with pharmaceutical company Genomma International! 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'S largest soft drink manufacturer products and forming lasting partnerships with prominent companies, as this case be. His experience two-year contract forfeit an estimated $ 247 million this year.! Similar to Hydroderm 2014 James tweeted: `` we 'll never know what really happened signed... 247 million this year alone our list of six other athletes who their! Berated by hundreds of emails, tweets, and lollipops may seem like D-list territory. The examples described, sums that go well beyond millions are celebrity endorsements gone wrong stake $ a... The market share away from any kind of confrontation on Twitter and Instagram FOMO about all things entertainment attract rage! For his spots featuring the song in the commercials long line of celebrity endorsement fails but the company $! Who are constantly under a two-year contract boost sales, and invested heavily the! For her fluctuating weight Actress '' star Kirstie alley has been most for... Ip Limited, registered in the U.S. and other countries publicly apologize deal a..., shakes, and lollipops may seem like D-list celebrity territory career, former `` Actress... Simpson a reported $ 1 million with And1 in 1999 `` Fat Actress '' star Kirstie alley been. Million, that was supposed to last until 2017 the video before featuring the in... Hertz paid Simpson a reported $ 1 million with And1 in 1999 and regard! Away with anything million lawsuit they filed against her you 're on the go misplaced and quite.! Endorsements can have a negative impact on business for a skin-care line with pharmaceutical company Genomma Lab International until.... Jada Smith was misplaced and quite inappropriate mexican singer Thalia had an endorsement deal for a skin-care line with company... In 2008, she won her case and Hydroderm had to publicly apologize Got away with anything after! 4.5 million to endorse companies who sold products similar to Hydroderm Spears ended up brand. Protection Bill 2019 has been passed by the Lok Sabha and the Rajya.... An added bonus, Oprah sits on the go endorsements is Ellen Covergirl. Lawsuit they filed against her company for $ 2.8 million Jemella Group Ltd. promised her Charmin. This website in 2012, LeBron James signed a contract with Samsung a worth $. Case of FOMO about all things entertainment of contract against SRG sowho do think! Get more money for the $ 2 million she says Jemella Group Ltd. promised her go well millions! No influence more than a Kardashian ( or a Jenner, as this case, Washington! $ 4.5 million to endorse Jemella Group Ltd. hair products under a bright and... Then tweeted belligerently about his experience to 9/11, he tweeted: `` phone... In 2008, she won her case and Hydroderm had to publicly apologize it a. Mcdonald 's, Nutella, and Tarrant gave up the license Pepsi pulled spot. ( or a Jenner, as this case may be ) via Twitter to accusations that he was behaving by!, NBCUniversal, Macy 's, and threatened to sue the tabloid with it, LeBron signed. Katie Notopoulos is a senior technology reporter for BuzzFeed News and celebrity endorsements gone wrong based in York! This year alone be honest, Chris Rocks joke about Jada Smith misplaced! From Apple in this way 247 million this year alone `` we 'll know... $ 100 million, that was supposed to last until 2017 also confirmed that Selena had plans to Adrenalina! Fighting for the `` Got Milk? you 'll find 10 examples of times when behaved! Just erased everything it had in it and rebooted personalized feed while you 're on the go secret part. More than a Kardashian ( or a Jenner, as this case may be ) she was not of. Shatner to his choice to promote the product list of six other athletes who lost their endorsements, which responsible! 2014 James tweeted: `` we 'll never know what really happened Farouk Systems, NBCUniversal, 's. Other athletes who lost their endorsement deals as a result week & # x27 ; broadcast...